data visualisation and communication - photo of a laptop with a data dashboard on the screen

This course prepares data analytics professionals to communicate analytics results to business audiences, in a business context while being mindful of the skills, incentives, priorities and psychology of the audience. It also equips analysts with an array of tools, skills, behaviours and insights into analytics audiences to achieve this aim. Data visualisation and communication skills are vital for today’s data analytics professional.

Data visualisation is a vital component of data analytics, as is the communication of its results to management. The use of advanced data visualisation tools for insights generation is a key and common skill of data scientists and other advanced data analytics professionals. What is often lacking in this skill set is a completely different use of visualisation: the communication of analytics results to other people, whose quantitative analysis and interpretation skills are typically not at the same level of data scientists.

These are the “dos” of the course, but the course also presents a range of “don’ts”, including advanced data visualisation methods that are terrific for actual analysis, but poor for communicating it to others.

The core of the course is concerned with methods to succinctly and impactfully share analytics insights with a business audience, primarily through visual means. It covers the use of various data visualisation methods, as well as presentation, layout, putting results in a business context, and telling the difference between key insights and detail.

The course touches on more complex issues in data visualisation, such as dashboards and interactivity, as well as the analysis and presentation of multivariate data. Throughout this section there is a continued focus on what is interesting? and what is impactful? from a business perspective.

The course also provides some examples and case studies.

Finally, the course provides an insight into “dark arts” of data analytics visualisation. This includes deceptive use of visualisation, the various incentives that audiences may have, including using data to make a case, or using data to entertain, or to leave an audience feeling they have learned something when in fact they may have not.

Introduction

The Two Disciplines

Discipline 1 : Deriving Insight Visually – a very brief description – because this isn’t what the course is about

Discipline 2: Communicating Insight Visually – what the course is about

    • Visualisation and visual analysis methods FOR COMMUNICATION
    • Visual analysis tools NOT for communication
    • Visual analysis tools – grey area
    • Dashboards
    • Multidimensional data
    • Dos and dont’s
    • Visual Storytelling
    • Communication methods

Discipline 3 “The Dark Arts”

  • Visualisation to deceive
  • Communication vs persuasion
  • Making a case
  • Understanding vs feeling that one understands
  • Fancy visualisation tools

Additional Information

Audience Expert, Business, Management
This course is for data analytics / analysis professionals of all levels, including absolute beginners. It is also suitable for data analytics team leaders, and indeed for any business professionals seeking to improve their ability to communicate with data.
Prerequisites A basic familiarity with data analytics, and some experience with visualisation, whether for insights or communication is desirable, as is a basic knowledge of R. R skill is not essential, and key parts of R will be revised and code provided. No programming experience is absolutely required.
Objective
  • Enable trainees to be more effective communicators of data analytics results, primary to non-technical and senior audiences
  • Provide trainees with exposure to a set of tools for communication with data, primarily visually.
  • Improve trainee knowledge and understanding of the business context, decision-related purpose and audiences of those communications.
Format Class
Duration 2 days in-person, 3 part-days online
Course Author Dr Eugene Dubossarsky
Trainer Courses are taught by Dr Eugene Dubossarsky and/or his hand-picked team of highly skilled instructors.
Delivery Method Online, in-person at AlphaZetta Academy locations or on-premise for corporate groups

Our online courses run as live online meetings using Zoom for the video meeting part and Microsoft virtual computers for the practical components. The benefit of having a live trainer for online training is you can ask questions, obtain mentoring from the trainer and interact with classmates.

Course participants will require the following technologies and online accounts. Please check that your setup satisfies these requirements:

  • Course participants will require the following technologies and online accounts:
  • Reliable computer (Windows, Mac or Linux)
  • Webcam (to help facilitate the mentoring aspect of our training)
  • Reliable internet access
  • A quiet space
  • Zoom video conferencing software and Zoom account (register and pre-install the software at zoom.us)
  • Microsoft account in order to access the virtual lab PCs (Existing or new account. There’s nothing to be installed, you just need an account to sign-in with.)

Meals and refreshments

Face-to-face courses: Catered morning tea and lunch are provided on both days of the course. Please notify us at least a week ahead if you have any special dietary requirements.

Feedback

Use academy@alphazetta.ai to email us any questions about the course, including requests for more detail, or for specific content you would like to see covered, or queries regarding prerequisites and suitability.
If you would like to attend but for any reason cannot, please also let us know.

Variation

Course material may vary from advertised due to demands and learning pace of attendees. Additional material may be presented, along with or in place of advertised.

Cancellations and refunds

You can get a full refund if you cancel 14 days or more before the course starts. No refunds will be issued for cancellations made less than 14 days before the course starts.

Frequently asked questions (FAQ)

Do I need to bring my own computer?
This is dependent on the venue. Please check the course event page.

Why do I need to provide a shipping address?
For online courses, we need an address to send you the course notes that you need for the course.

Discounts

Face to face public courses: early bird pricing is available until 2 weeks prior. Group discounts: 5% for 2–4 people, 10% for 5–6 people, 15% for 7–8 people, and 20% for 9 or more people. Discounts are calculated during checkout.

Online public courses: available at a 25% off the face-to-face courses as a special introductory price. to groups or to individuals who want to follow a curriculum program and attend multiple courses:

  • 2-4 courses/attendees 10% off
  • 5+ courses/attendees 20% off

Hurry as bookings will close 1 week before each course. Group discounts are calculated during checkout on individual courses. Individuals can book multiple courses at a discount – please enquire.

Course Booking Terms and Conditions

Private and Corporate Training

In addition to our public seminars, workshops and courses, AlphaZetta Academy can provide this training for your organisation in a private setting at your location or ours, or online. Please enquire to discuss your needs.

Enquire Now

Scheduled Public Courses
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Private and Corporate Training

In addition to our public seminars, workshops and courses, AlphaZetta Academy can provide this training for your organisation in a private setting at your location or ours, or online. Please enquire to discuss your needs.

Enquire Now

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