Marketing

Social Network Analysis: Practical Use Cases and Implementation

2019-10-24T04:51:00+00:00Categories: Data Governance Level 2, Predictive Analytics & AI, Data Culture Electives, Innovation & Tech (CTO) Curriculum Electives, Data Science Curriculum, Data Governance Curriculum Electives, Executive Curriculum Electives, Marketing, Data Science Level 1, Data Culture Level 2, Innovation & Tech (CTO) Level 2, Stephen Brobst, Fraud and Security, Data Management, AI Engineering Curriculum, Executive Level 2, Big Data, AI Engineering Level 2, All Academy Courses|Tags: , , , |

Social networking via Web 2.0 applications such as LinkedIn and Facebook has created huge interest in understanding the connections between individuals to predict patterns of churn, influencers related to early adoption of new products and services, successful pricing strategies for certain kinds of services, and customer segmentation. We will explain how to use these advanced analytic techniques with mini case studies across a wide range of industries including telecommunications, financial services, health care, retailing, and government agencies.